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Meet Your Host – Joshua Lewis Born in the late '80s and fuelled by relentless curiosity, Joshua Lewis is living proof that failure is just the beginning of success. With four thriving businesses built over 19 years, he's seen the highs, the lows, and everything in between. Now, he's on a mission to give back—one conversation at a time. Business Built Freedom isn’t just another podcast. It’s where raw stories meet real strategies. Joshua brings an energizing and down-to-earth approach, interviewing business owners, innovators, and connectors who aren’t afraid to shake things up. Whether you're scaling your business, leading a team, or just hungry for insight and inspiration, this podcast delivers the unfiltered truths and practical advice you won’t hear anywhere else. Tune in. Learn from real experience. And build the freedom you’re chasing.

Feb 23, 2021

Understanding Branding and Marketing With Susan Meier
Branding is a marketing practice by which a company creates a name or a design that is identifiable to consumers. This helps your business to be differentiated from your competitors. Your branding should leave a memorable impression on customers and it should clarify the services you offer. As an entrepreneur, your branding should also represent you and how you wish to be perceived. This is absolutely critical to your business because of its overall impact and how it can drive new business and increase brand awareness. Always remember that your company's advertising, customer service, reputation and logo should be continuously developing to attract more consumers. In this episode, Susan Meier shares her expertise when it comes to branding and marketing strategies. 

To read the full transcript, visit the Dorks Delivered blog.