May 20, 2020
Amazing Marketing Automation with Avon Collis
Most of you have read a lot about automation here and how great it is for your business. After all, automation revolves around making sure that you've got a process that works. In this episode, Avon Collis from Relevate shares amazing marketing automation while keeping it human, such as a bot that's not trying to talk or sound like a human but just trying to understand the human process that they go through because we should never automate the human elements. A huge part of automation is people who are doing bits and pieces to ensure that the processes don't break. In other cases, it goes the other way around. The process is there to make sure the human doesn't break. Listen to the podcast to learn more about marketing and automation.
To read the full transcript, visit the Dorks Delivered blog.