Preview Mode Links will not work in preview mode

Business Built Freedom

Joshua is a late 80’s vintage and yet to mature. He is a living case study that you don’t stop at failure and more failures lead to success. The constant learning and listening have led Joshua to the position He is with the energizing approach towards business and relationships. After setting up 4 successful companies over 19 years he decided it was time to give some of his knowledge back. You are likely to catch him on the water on a sunny day with his family and friends or building something new and exciting at home on a rainy one.

Sep 18, 2019

Is Your Smartphone Listening to You

Today we're going to be talking about is your smartphone listening to you? The short answer is, yes, it is. How creepy is that? If you've got Facebook Messenger or any of the big apps on there, you're going to find that your phone is actually listening to you. You might be thinking, "Why? How did they know that I was looking to buy new tyres?" And the reason is they saw you make that call to Goodyear, or Beaurepaires, or Bob Jane, whoever it was, and then whoever had the highest bid on any of the different networks that are advertising to you, be it Facebook or Google, has then said, "Oh, they've got the highest bid. Let's shoot them across even if they're a competitor."

Learn more about smartphones and cybersecurity:

What Can You Do About It?

So is your smartphone listening to you? Absolutely. Absolutely, it is. And what can you do about it? Not much. It's getting worse and worse each day, to be honest. You've got these different units. Alexa, Simon says, I'm listening to everything you're saying. I'm listening to everything you're saying. See? Even Amazon's agreeing that they are listening to everything that we're saying. And that goes for Google Home as well. There's more and more things all around us that are getting points of interest and points of data about us. Google, Facebook, Amazon, all the big players know more information about us than our peers, than our spouses, than our families, and most importantly, than ourself, which is some scary stuff.

Your Devices Know What You Are Doing

They know your searching habits, they know everything. And I say searching habits like, oh, I'm just talking searching on Google, but I'm not. I'm talking about searching anything and everything anywhere. If you're clicking on a certain type of video and they know that cat videos really entice you, meow, to continue through and click through, they're going to try and keep you on their channels for as long as possible by playing cat videos, more so than how-to videos. If they know that you're going to be picking up your phone at a certain time and looking at something at a certain time because that's your lunch break, they know when your lunch break is. They know when you go home. They know the path to get you home. And you know how convenient they make some of this data to you accessibly. And that makes you think, "Oh, that's really handy," but it's the data they're not showing you. Over 300 points of information are taken every single day by anyone on an Android, that's an Apple ... Stuffed up. From anyone on an Android, that's a Samsung phone, or an iOS Apple phone. There's over 300 points just from those two different main carrying networks. So that's quite incredible when you think about it, 300 different points.

They Know Who You Are

They know where you travel to. If you look up say the Google timeline, they can see how well travelled you are, how fast you travel, what you go and see, how long do you spend in that pub or wherever it happens that your night ended up. They know if you're single, they know if you're in a relationship. They know the whole lot and they can advertise and sell that information off and incredible prices. You're talking Facebook makes about $12 a month per user that it has on there. So quite a lot of coin when you think about it with how many users they have. People think, "Ah, doesn't matter. I don't mind." I've got the service and has everyone's been told in the past, if you're not paying for it, you are the product. And that is 100% and the case most all the time. And if you're not paying for it and they're making $12 and you're going, "Oh, well, it doesn't matter." It does because you're not going to be given realistic numbers with what you're working with.


Advertising is Targeted to You

You're going to be given numbers, the things and products that you're looking for. You won't know who the competitors are because you'll be shown the highest bidder only. You won't know and be given a holistic approach to what you're searching for because everything's going to be skewed in the direction that helps you find the information in a way that they want you to be seeing it. So if you're looking for something and your way of life is that you're a gambling degenerate who's addicted to whatever, you will be seeing things that are relevant to you as opposed to a church going, non-gambling, degenerate that has their life all in order. You'll be shown a sharing a different view of the world. So it really compounds down and shows you information around a skewed perspective. As I said, it's not going to give you a realistic understanding of where the world is at and what's going on with it. So that's really, really important to make sure you understand and see where you're at and make sure you're aware they are looking at us, they're spying on us.

The Final World

I hope you've enjoyed this and it hasn't freaked you out too much. As I said, there's not much you can do about it. Just jump back on the Nokia 5110. If that doesn't work, well then you obviously never love playing Snake. Having said that, if you have enjoyed this, jump across to iTunes. Leave us some love. Give us a review and let us know what you think. Stay good.