Jan 22, 2026
Most business owners don’t struggle because their product is bad. They struggle because, as soon as the sales conversation begins, the walls go up. Buyers immediately, expect a hard sell, brace themselves for pressure, and prepare to shut the door - literally and figuratively.
But what if the real problem isn’t the sales script itself? What if it’s the way salespeople are trained to show up to those conversations? The traditional, pushy sales tactics we’ve come to expect are actually turning customers away. Not drawing them in.
In this episode of Business Build Freedom, we sit down with
Kristin from Harper Co Sales Coaching to explore why conventional
selling methods are failing in today’s market. Kristin shares her
insights on how a human, counterintuitive approach can break
through the noise, foster authentic connections, and spark genuine
conversations that lead to conversions. It’s all about creating
trust, understanding, and an experience where both the buyer and
the seller come out ahead.
Read
more or watch the full
episode on YouTube.